Expand Your Empire - Amanda Taylor | Selling Yourself Short

 

Are you selling yourself short without even realizing it? This weekend, I helped a friend run her booth at a mountain biking festival. She was scared of pricing too high, afraid to start conversations with other vendors, and worried she would not do well. But she sold out of products, people loved her work, and collaborations started to bloom. Her story is a mirror for so many women business owners. We underprice. We isolate. We doubt ourselves, even in the middle of success. These patterns keep us from stepping fully into our wealth and power.

In this episode, I will share:

  • The 3 ways women consistently sell themselves short
  • How underpricing and isolation quietly sabotage growth
  • Why confidence comes from action, not waiting
  • 3 practical steps to start owning your worth today

If you have been shrinking, second guessing, or putting yourself last, this conversation will remind you of who you really are.

And right now, you can take this work deeper in the Reclaim Your Financial Power Challenge. It is happening live this week through October 10, and you still have time to join us and catch every replay. Reserve your spot at https://webinar.expandyourempire.org/sign-up-page-4690 before registration closes.

And check out the fabulous creations at Anatomic Outfitters: https://www.anatomicoutfitters.com/

Your wealthy self is not waiting for you to feel ready. She is waiting for you to show up.

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Watch the episode here

 

Listen to the podcast here

 

Stop Selling Yourself Short: How to Own Your Worth And Build Wealth

The Fears That Keep Women Underpricing, Overdelivering, And Doubting Themselves, And How To Break Free

Welcome back, Empire Builders. Thanks for joining me. I am so excited about the challenge that we have going on. We started two days ago. I can’t keep track of time. There is still time for you to join us. You can hop in right now. You can get the replays, get caught up, and finish strong with us here at the end of the week. I’m going to give you all the details on that at the end of the episode. I really hope to see you in there because we’re going to dig into some stuff that’s going to really give you a little more insight about what we’re going through, the things that we’re going to uncover while we’re in there. I really hope that you’ll join us.

I wanted to talk about a story I have from over the weekend. I had the opportunity to do something that I never thought I would. I spent three days at a mountain biking festival, and now anyone who knows me knows that I do not mountain bike. I don’t do anything downhill. I’m too old. My deductible is too high, but my dearest and closest friends do.

They are powerful, wild women. One of them recently started a business that caters to that community. She asked several months ago if I would go and help her run her booth. I said, “Yes.” No hesitation. I wanted to be there, to support her. Of course, why not? I love camping. I was so happy to be there. Colorado Desert, I had never camped there before. It was absolutely stunning.

People were buzzing with energy. This festival was amazing. There were a thousand people there. Her booth was filled with just excitement and curiosity. She’s a brand new name in this scene, and it was just really cool to be there. I was all in. I was talking to people. I was helping her sell. I was cheering her on. The part that really struck me was that throughout our six-hour drive, it somehow turned into eight hours on the way there.

Overcoming Entrepreneurial Fears

She kept circling back to her fears, and she was so scared of not doing well at this festival. She was scared of pricing her products too high. She was telling me she was dreaming about and scared of talking to these other bigger vendors, about some potential collaborative opportunities. She just kept second-guessing herself. As I witnessed this, I thought this was all way too common. I see this with so many women entrepreneurs that I work with, and honestly, it’s what so many women go through in general.

[bctt tweet=”It’s what so many women go through—we put ourselves down, underprice, overdeliver, and tell ourselves we’re not good enough to even be in the right rooms.” via=”no”]

We put ourselves down, we underprice, we overdeliver. We tell ourselves that “We’re not good enough, that we can’t even get in the right rooms to play the game, to talk to the right people.” Here’s what actually happened. She was a rousing success. She sold out of most of her items. People loved her designs. They weren’t hesitating. They were excited.

I was helping her start conversations with these other vendors about potential partnerships, and they were thrilled to connect. They wanted to work with her. They wanted to collaborate. It was easy for me to start those conversations because I believed in her.

I could see how amazing her work is, but I know why it’s hard for her because I’ve been there myself. I say it all the time, we can’t read the label from inside the jar. We just don’t see what everyone else sees. Watching her reminded me of a truth I see over and over again. Most of these limitations that we live with are just stories. They are not real. Some fears keep us playing small when in reality the world is waiting for us to show up.

Three Ways Women Sell Themselves Short

I want to use this story as a teaching moment because what she experienced at that festival is exactly what so many of us are experiencing in our businesses, our money, our lives. There are three big ways that I see women selling themselves short. The first is underpricing. This one’s huge. She was telling me about her pricing, and she was like, “Do you think this is too high?” I said, “No way.”

The only way you’ll know is to put it out there. What she didn’t realize is that people were more than happy to pay. They valued her products. They loved what she was offering. It was only her fear that was making her think she was asking for too much. I saw people buying things that didn’t really fit just because it was all she had left, and they simply could not live without them. That’s how good her stuff was. I know many of you tuning in have felt that, too.

 

Expand Your Empire - Amanda Taylor | Selling Yourself Short

 

You put a number on your work, and then you immediately second-guess it. You worry about being too expensive. You worry people will say no, but the truth is your value doesn’t come from their reaction. Your value is inherent. When you underprice, you’re not just making less money. You are teaching yourself that your work is worth less than it really is. The second way, we sell ourselves short through isolation.

She was terrified of walking up to another vendor and saying, “Would you like to collaborate?” She just thought they would brush her off. She was being pushy or whatever, so she avoided it. I stepped in and started a conversation at work. The response was the exact opposite. People were excited. They wanted to partner with her. They wanted to share audiences and ideas. Her designs are amazing. Of course, they would want to put them on their products.

Here’s the lesson. Collaboration is where opportunity lives, but so often we isolate ourselves because we’re afraid of rejection. We tell ourselves, “I will wait until I’m more established. I’ll wait until I’m more confident.” Waiting only costs us opportunities. When you step into the room, when you start the conversations, doors open that you never knew were there. The third way is self-doubt.

She doubted herself all weekend, even as people were buying, even as she was selling out. She just kept shitting on herself. “What if I fail? What if this doesn’t work?” That’s the voice so many of us live with, the what-if voice. The voice that convinces us to shrink back even when we’re succeeding. The truth is that voice will never completely go away. You get to decide if you’re going to listen to it or if you’re going to act in spite of it.

Actionable Steps To Stop Selling Yourself Short

Let’s make this practical. don’t just want to inspire you. I want to give you action steps that you can take right now to stop selling yourself short. Number one, test your pricing in real time. Instead of endlessly debating in your head whether your prices are too high or too low, put them out there. See how people respond. Get real feedback. The market will tell you faster than your self-doubt ever will.

[bctt tweet=”Waiting only costs opportunities. When you step into the room and start the conversations, doors open you never knew existed.” via=”no”]

Number two, start a brave conversation this week. Choose one person that you’ve been nervous to approach, whether it is a potential collaborator, a client, or even a mentor. Just start the conversation. You will learn very quickly that people are more open than your fear wants you to believe.

Number three, track your wins publicly. Just like she sold out and finally saw with her own eyes that people loved her work. You need to build evidence for yourself. Write down your wins. Create an evidence journal. Share them with a trusted group or post them somewhere in your room that reminds you of your daily success on your bathroom mirror. The more proof you gather, the louder your confidence becomes. These are small steps, but they create big shifts, and they are the exact moves your wealthy self should be making.

If you are tuning in and you’re thinking, “Yes, I need this. I have to stop selling myself short. I need to step into my power with money,” then I want to invite you into something special. We are in the middle of the Reclaim Your Financial Power Challenge. It’s happening live this week. You still have time to join us. Every day, women, just like you, are uncovering their money patterns, rewriting their stories, and taking powerful new steps toward building wealth and confidence.

Even though it’s already going, you can catch every replay. You’re not going to miss a thing. We’re going to go through the end of the week, October 10, 2025, and registration will close after that. If you know you’re ready to stop shrinking, stop underpricing, and stop waiting for permission, go to the link in the show notes and grab your spot because your wealthy self is not waiting for you to be ready. She is waiting for you to show up.

Thank you for joining me. I know you’re all curious. Now you just have to see all of her great stuff. I am going to put the link to my amazing friend’s website in the show notes as well, so you can check it out. You don’t have to be a mountain biker. I got like three shirts this weekend and my cool new hat. Check it out just for fun.

She’s got some great, amazing stuff, and I want to support all of my clients, my friends, my partners who are amazing women doing amazing things in business in whatever industry, whatever niche that they are in. We all want to rise together. I’m just so excited that you’re back here with us. I hope you get to join us in the group and in the challenge, and I can’t wait to see you next week. Keep building, keep growing, and I will see you next time.

 

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